OJCA
Graphic Creation & Branding
Project Goals:
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To create a digital presence on social media platforms - Facebook and Instagram.
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To engage with the Japanese Canadian community and provide information on activities, events, and community members.
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Project Term:
November 2021 - Present
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Project Process:
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Creation of an Instagram account
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Creation of original social media graphics and posts
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Ensuring each post is on brand
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Creation of social media campaigns
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Campaigns:
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What's Your Holiday Tradition? Video Series
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Results:
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Instagram - Growth rate of 6% and 7% increase in organic reach.
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OJCA
Caption Copy & Hashtag
Target Audience:
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Japanese Canadian Community
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Japanese citizens in Canada/Ottawa
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Ottawa residents interested in Japanese culture
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Instagram - Teenagers to Millenials
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Facebook - Millenials to Gen X
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Tone and Voice:
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Friendly, Informative, Respectful
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Research Performed:
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Target Audience Research
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Competitive Analysis
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Hashtag and Topic Research
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