OJCA
Instagram Graphic Creation & Branding
Project Goals:
​Engaging with potential event clients
Highlighting event space
Increasing digital presence via social media
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Project Term:
November 2021 - Present
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Project Process:
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Creation of Social Media Content Calendar​
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Social media graphics and captions creation
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Creation of social media campaigns
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Engaging with comments and DMs
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Posting stories and reels
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Results:
Instagram - Organic Reach increased by 6.6K% this year compared to the year before I started managing.
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Facebook - Organic Reach increased by 125.0K% this year compared to the year before I started managing.
OJCA
Caption Copy & Hashtag
Target Audience:
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Event planners
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Event promoters
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Local businesses
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Tone and Voice:
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Approachable, Informative, Creative
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Research Performed:
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Target Audience Research
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Competitive Analysis
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Hashtag and Topic Research